[Anja Zeitlmann]
About me.
I am particularly enthusiastic about strategy development and the creation and management of brands. Fortunately, I have devoted most of my professional career to managing communication and brands as well as developing appropriate strategies.
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​After obtaining my diploma in sports management and economics at Technical University Munich, I gained experience as a consultant and marketing manager in the sports industry. Although I am very passionate about sports, I changed to automotive industry to work for nearly ten years managing MINI, one of the most fascinating brands.
Personally, I am driven by passion and curiosity. That's why I spend my free time traveling or discovering new trends and technologies - usually accompanied by my children, often learning from their view of the world.
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The university degree in Specialist CAD construction (AKAD University) brought my passion for 3D printing to an even higher level. Now I am diving into the fascinating world of bionics. I am convinced that nature is the ultimate source for sustainable solutions for countless problems in technology, organization and even strategy. Combined with artificial intelligence there is a huge potential to create groundbreaking solutions for a wide range of challenges..
Since 01/2022
Freelance consultant Brand & Partnership Management and Innovation I Contact me
_Design and Innovation
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Development and design consultancy using bionic strategies, artificial intelligence, CAD design and additive manufacturing
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_Brand & Sponsoring Management
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Brand consulting and partnership management for companies dealing with events & exhibitions and art & entertainment​​
10/2020 - 08/2021
Global Brand Management MINI I BMW Group I Munich, GER
_Brand Strategy
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Responsibility for MINI innovation strategy, future brand strategy incl. re-positioning and CI re-launch for performance sub-brand John Cooper Works, MINI sustainability strategy and market strategy China
05/2013 - 05/2018
Global Brand Management MINI I BMW Group I Munich, GER
_Partnership & Sponsoring Management
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Responsibility for global brand partnerships and sponsoring, including strategic derivation, partnership initiation, negotiations, contract management, communication management, global roll-out, consultancy for national implementation or adaption and evaluation​
Media strategy including global budget allocation and media collaboration
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_Communication Launch Management
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Campaign management for MINI John Cooper Works sub-brand and its products. Responsibility for developing strategic communication framework, campaign briefing, channel planning and steering, group-wide interface information and management and evaluation
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01/2011 - 05/2013
01/2009 - 12/2010
03/2008 - 06/2008
Global Brand Management MINI I BMW Group I Munich, GER
_International Advertising & Film
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Responsibility for producing above-the-line campaign assets for product and brand campaigns (TVCs, viral films, print motifs)
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Responsibility for development, production, market information and distribution of communication campaign (WRC engagement and brand heritage)
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Brand Management & Consultancy I actori GmbH I Munich, GER
_Marketing & Sponsoring Management B2RUN
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Sponsoring, brand development and communication management for nationwide B2RUN series
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_Consultancy Sports Sponsoring
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Sponsoring concept development for sports clubs and associations
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World Triathlon Festival I Triathlon New Zealand I Auckland, NZ
_Event Management
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Event organisation and sponsoring supervision of World Triathlon Festival in New Plymouth, New Zealand
Project examples.
When talking to an existing or potential customer today, in my opinion the key factors are honesty, authenticity and value. Nowadays, people question messages, they are sensitive to communication without substance and they are adept in identifying and ignoring advertising. Authentic and honest communication needs substance that matches the values of your target audience.
It is not a secret anymore that sustainability will be a key factor for future success. And innovation might be the most reliable vehicle.
Please find below some examples of projects for which I was responsible for in the past. For more detailed information, do not hesitate to contact me.
Innovation & Sustainability Strategy
Global brand strategy MINI
Innovation is key to future success and needs to match the brand and its values, the customer expectations and most important needs to provide solutions for future challenges of the industry and society. It is obvious - sustainability must be a leading factor. And it is not limited to ressources. All facets need to become the purpose of our work to succeed.
Partnership Strategy
IGA 2027
How do we want to live tomorrow? The world is going to look at ideas and solutions at IGA 2027 in the ruhr area, Germany. For a successful event with an autentic message the right partners are irreplaceable and partnerships need to be more than just classic sponsorships.
Sponsoring Startegy & Partnership Management
Kunstkraftwerk Leipzig
Collaborating with pioneers sometimes takes courage and the right selection of brave partners. Kunstkraftwerk Leipzig is a producer of immersive art at the interface between science and creativity - a pioneering approach in the field of new media art that also opens up innovative paths in partner management.
AI-powered Scientific App Development
Bionic Development
How to provide engineers access to nature's solutions? Bionic engineering faces multiple challenges as it transfers knowledge from very different fields of study. An app powered by artificial intelligence enables engineering professionals to use biological findings to solve technical challenges. Nothing beats inspiration from nature.
MINI I Autohome - MINI Countryman roof tent
Brand & product development collaboration
We know that the costumer is an adventurer. Let us find an experienced partner, join forces, create value and enable even more adventures! The special roof tent edition not only made the adventurous customers happy, but also the collaboration partner and both PR departments strongly benefitted. This is a fantastic example of value creation for all parties in an adventurous collaboration.
MINI John Cooper Works Countryman Wingsuit
Viral
With the production of the viral film in the Moroccan desert, man and machine reached their limits. Whenever such passion for an idea and an appropriate spirit emerges, usually the recipients become extremely excited about the content. The film actually went viral, prompting lively discussions. Is it possible? Is it real?
Please get in contact with us for a full list of projects we concluded.