[Projects]

We know that the costumer is an adventurer. Let us find an experienced partner, join forces, create value and enable even more adventures! The special roof tent edition not only made the adventurous customers happy, but also the collaboration partner and both PR departments strongly benefitted. This is a fantastic example of value creation for all parties in an adventurous collaboration.

To build up a product and a brand from scratch involves expert knowledge as well as an understanding and finesse for the target group.

The natural cosmetic brand Naturschatz offers unisex products sourced from Europa's finest ingredients. With a commitment to eco-conscious practices, the packaging is sustainable, ensuring you care for your skin and the planet. Embrace natural beauty responsibly with Naturschatz, where beauty meets sustainability.

The integration of partners to support Germany's largest cultural network and  strong youth and democracy education project requires a well thought-out concept and a good approach strategy to find the right partners to support an important idea. 

The successful relaunch of an iconic brand is an ambitious balancing act that does not end with defining the new character and the visible corporate identity. It needs to be translated in every and each channel strategy and activity to speak a clear and understandable language. For partnerships, this included defining a new channel role, activity fields and partnership objectives. It also forced us to say goodbye to some beloved companions.

The largest design sales fair in Europe not only has an attractive target group in the form of visitors, but also access to the core of the creative force in the DACH region in the form of the designers involved. A good sponsoring and collaboration concept opens up opportunities for particularly value-adding partnerships. 

Positioning a new brand prominently at the telecommunication market, that just has started within the big players. Regardless if it's B2B or B2C and also no difference on which side of the table (both agency and corporate): Consulting and project management for flyers and brochures, landing pages, direct mailings, you name it. Bringing the communication to life, online and offline, on a regional and local level in a highly dynamic environment is exciting, challenging and fun at the same time.

Within the IT re-organization of German Postbank a trustworthy and precise communication is key. With consistent direct mailings the B2B clients are regularly informed to ensure the every client is up to date and the daily business is up and running.

Development and steering of the International campaign approach of "Another day. Another adventure." to introduce two completely new MINI models, the MINI Roadster and the MINI Coupé. The unconventional idea is realized in different exotic TV spots  like Rio de Janeiro, Istanbul and others as well as in the associated print campaign. Within Social Media the "All the wrong places" campaign comes to life. Watch the film.

TV Noir - Pioneer des digitalen Musikfernsehens und Kult in der Musikszene - hat nicht nur in Berlin sondern vor allem auch online für ein Millionenpublikum Relevanz. Eine Partnerstrategie berücksichtigt beides und übersetzt das in ein passendes Sponsoringkonzept. Die einzigartige Authentizität und Emotion ist auch für Partner ein unschlagbares Argument.

"Design with bite" is the integrated global campaign approach applied to each and every communication channel. The 7th and completely new model the MINI Paceman combines the themes of urban lifestyle, design and excitement as Sports Acitivity Vehicle like no other MINI before. To ensure that the campaign idea is consistently realized across all media a precise steering of all relevant stakeholders as well as additional communicative activities is needed.

Participation in and acquisition of new customers for the 360° leadership training.​ A holistic educational offer for executive managers, a training for sustainable changes. Direct customer approach via phone and e-mail.

How to provide engineers access to nature's solutions? Bionic engineering faces multiple challenges as it transfers knowledge from very different fields of study. An app powered by artificial intelligence enables engineering professionals to use biological findings to solve technical challenges. Nothing beats inspiration from nature. 

Innovation is key to future success and needs to match the brand and its values, the customer expectations and most important needs to provide solutions for future challenges of the industry and society. It is obvious - sustainability must be a leading factor. And it is not limited to ressources. All facets need to become the purpose of our work to succeed.

A consistant global brand is important but there is also a need to respect and consider national conditions. It is not just about adapting to culture and circumstances but also about learning and appreciating the character and originality of markets. China is complex, unique and also a source of inspiration.

Immersive art at the interface between science and creativity - a pioneering approach in the field of new media art that also opens up innovative paths in partner management. Collaborating with pioneers sometimes takes courage and needs the right visionary partners.

How do we want to live tomorrow? The world is going to look at ideas and solutions at IGA 2027 in the ruhr area, Germany. For a successful event with an autentic message the right partners are irreplaceable and partnerships need to be more than just classic sponsorships.

Especially when changing the face of a brand, it needs to be spread powerfully, with the right message and to the right people. Therefore, we developed an appropriate and adapted media strategy, met new media partners, created a lot of content and distributed it globally, reflecting a giant task with a huge impact.

With the production of the viral film in the Moroccan desert, man and machine reached their limits. Whenever such passion for an idea and an appropriate spirit emerges, usually the recipients become extremely excited about the content. The film actually went viral, prompting lively discussions. Is it possible? Is it real? Watch the film.

A global social media campaign involving recipients physically was something that had never been done before in 2012. The international community applied for a co-pilot seat during one of five adventures all over the world. Needless to say, it needed a lot of legal work, organisational effort and persuasion to make something innovative like this happen. The adventure films became quite popular not only within the community of my "partner in crime" VICE.

The sponsoring of the X-Raid rally team included not only a lot of collaborative communication and development support but also coordinating countless PR activities both digitally and on event. The media value proved to be significant even before the four team victories in a row in the car category from 2012 to 2015. Reaching such a huge community makes the message vitally important.

Within a movie for dealer showrooms each and every MINI model is individually displayed and characterized. The result is a highly creative movie with truly diverse realizations to underline the different characters of the unique models. Watch the film.

These moving images demonstrate the athletes of today in an increasingly urban world. As free runners completely re-define their arena of choice their philosophy is beautifully displayed in this 3-minutes-film - breathtaking slow motion sequences next to product shots of a MINI being for once, more a requisite than the center of attention. With a thought through preparation and a well structured organization all is set up and shot while the MINI x Red Bull Art of Motion partnership event takes place in Detroit. Watch the film.